#Presence marketing how to

#Presence marketing how to

So, if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from the world’s most successful companies.Īustrian company Red Bull does such a great job with global marketing that many Americans assume it’s a local brand. To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally 'get it.'įrom adapting their social strategies to translate across multiple languages to adjusting their menus to appeal to the cravings of a diverse group of people, these brands are taking positive steps toward creating a solid presence across the globe. If there's no difference between the usage and understanding from country to country, a global standardization approach is practical.Ĭhoosing localization or global standardization is one aspect of creating a great global marketing strategy. Because it banks on a universal appeal despite cultural or locational differences, you'll need to research whether customers use or think about your products differently depending on their market. However, the key is in knowing when a global standardization strategy will be effective. In contrast to localization, where there's a more differentiated marketing approach to each market, global standardization provides significant cost benefits as a result of less messaging and fewer campaigns. No matter where you visit those brands, the experience and imagery is virtually the same. The world’s biggest brands, such as Adidas and Coca-Cola, use a global standardization strategy to create a consistent brand experience across regions and languages. A global standardization strategy refers to the ability to use standardized marketing messaging and campaigns across markets, countries, and cultures.